Overview
- The English Football League confirmed a five‑year title sponsorship with Jersey Mike’s that takes effect immediately and runs through the end of the 2030–31 season.
- Multiple outlets reported the agreement is worth about £5 million over five years and will boost prize money for participating League One and League Two clubs.
- The competition, now branded the Jersey Mike’s Trophy, features all 48 League One and League Two clubs plus 16 invited Premier League under‑21 teams.
- The sponsorship is tied to Jersey Mike’s UK expansion, with a flagship on Argyll Street in Soho due to open in early November and founder Peter Cancro expected to attend.
- Coverage and fan reaction note this deal as part of growing U.S. commercial influence in English football and as the latest in a long line of corporate renames for the EFL Trophy.