Jerry Jones Faces High-Stakes Decisions on Dak Prescott and Key Cowboys Contracts

As contract negotiations loom, Dallas Cowboys owner Jerry Jones must navigate complex deals with star players to maintain the team's competitiveness.

Dak Prescott enters the final year of his contract, potentially becoming the NFL's first $60 million quarterback if he hits free agency.
CeeDee Lamb secured a four-year, $136 million contract, making him the second-highest-paid non-quarterback in the league.
Micah Parsons and other key players are also seeking extensions, adding to the Cowboys' contract negotiation challenges.
Jerry Jones's historical hardball tactics in contract negotiations may not be as effective in today's NFL market.
The Cowboys' playoff performance this season could significantly impact the future contracts of their star players.