Jerry Jones' Emotional 'Landman' Cameo Draws Praise and Attention

The Dallas Cowboys owner delivered a heartfelt monologue about family and legacy in a guest appearance on the Paramount+ series.

Jerry Jones appeared as himself in the ninth episode of the Paramount+ series 'Landman,' delivering an emotional speech about family and his motivations for buying the Dallas Cowboys.
The cameo highlighted Jones' pride in working alongside his children across ventures in oil, real estate, and football, a recurring theme in his life and career.
The nearly four-minute scene, described as authentic and heartfelt, earned positive reactions from both sports and entertainment audiences, with some speculating the dialogue was unscripted.
Jones' appearance reportedly generated $1 million in brand value for the Cowboys, underscoring the team's cultural and economic prominence under his ownership.
This is not Jones' first TV appearance, but the role resonated deeply given his background in the oil industry and his long-standing relationship with 'Landman' creator Taylor Sheridan.