Overview

• Regulators barred the mid-July Hawkstone advert, deeming its repeated “F*** me it’s good” lyric non-compliant with broadcast standards.
• The high-cost commercial featured a 34-member choir of real British farmers spoofing an opera tune to celebrate the lager’s farm-to-glass origins.
• Clarkson denounced the Advertising Standards Authority as “fun police” after the spot was banned from television, radio and cinemas.
• Unable to air it via traditional channels, he publicly appealed to newspapers to publish the advertisement.
• He unveiled the banned spot to guests at his Hawkstone VIP Summer Party, underscoring his determination to bypass the broadcast restrictions.