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Jeremy Clarkson Defends £24 Steak Pie Price at The Farmer’s Dog

He says premium British ingredients justify the cost after customers labelled the pie extortionate

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Overview

  • He told critics to “Enjoy your chlorine” after they labelled the pie too costly; he challenged anyone who could make it more cheaply to take his job.
  • The £24 dish includes steak pie, mash, carrots, seasonal greens and Hawkstone gravy.
  • Clarkson sources most of the beef from neighbouring British farms at premium rates to support local agriculture.
  • Social media responses ranged from suggestions to raise the price further to complaints that it was ‘extortionate’.
  • Since opening in August 2024, The Farmer’s Dog has remained popular despite Clarkson’s admission of initial losses of £10 per customer.