Jeremy Bloom Named CEO of X Games as Event Transitions to Year-Round League

The former Olympian and entrepreneur will lead the iconic action sports brand through its global expansion and innovative team-based competition format.

Jeremy Bloom, a two-time Olympian and former NFL player, has been appointed CEO of X Games, bringing his unique dual-sport background and business expertise to the role.
Bloom previously co-founded and led the enterprise software company Integrate, which was acquired in 2022, and founded the nonprofit Wish of a Lifetime, focused on granting wishes for older adults.
X Games, under its new leadership, is transitioning into a year-round league format called the X Games League (XGL), which will feature multi-sport teams competing for both individual and team prizes.
The revamped X Games League will expand to include four global summer and four global winter competitions, with a draft-based team selection process and a points system for athletes.
X Games has seen a significant rise in audience engagement since being acquired by MSP Sports Capital in 2022, with a 113% increase in streaming viewership and 2.4 million new social media followers.