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Jeremy Allen White Named Louis Vuitton’s New Brand Ambassador

Pharrell Williams praised White’s effortless authenticity in a New York City campaign that cements his partnership with the luxury house

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Overview

  • Pharrell Williams selected White for his “quiet confidence and authenticity,” calling him a cultural mover who reflects Vuitton’s values
  • White showcased custom Louis Vuitton ensembles at the 2025 SAG Awards and Met Gala before his formal ambassador appointment on June 10
  • The debut campaign, filmed in New York City, offers behind-the-scenes moments and underscores White’s relaxed yet refined aesthetic
  • White credits stylist Jamie Mizrahi with introducing him to Louis Vuitton, an alliance that has inspired him to elevate his everyday wardrobe
  • Alongside his fashion commitments, White is set to star as Bruce Springsteen in a forthcoming biopic and voice a role in a new Star Wars film