Jennyfer Returns to Vib's Stores

Overview

• Jennyfer's new collection has been sold online and is stocked in 50 Vib's boutiques inside a network of more than 260 French points of sale.
• The Breton retail group partially acquired Jennyfer about a year after the brand faced staff cuts, judicial restructuring and liquidation that removed it from shelves.
• Beaumanoir says Jennyfer is now the fourth brand carried by Vib's as part of a deliberate multibrand model designed to cover shoppers across generations.
• The group also announced this summer that Naf Naf, another partially acquired label, will be rolled out in roughly 300 La Halle stores at the start of the school year.
• The move fits Beaumanoir's wider consolidation strategy: the group operates over 2,700 points of sale and aims to leverage existing banners and online channels to restore dormant labels and accelerate sales.