Jennyfer Returns to Stores Through Beaumanoir's Vib's Network

Overview

• Jennyfer has been selling a new collection since late July in 50 Vib's boutiques and on Sarenza's website, a move the buyer publicly announced on Monday to mark the brand's market re‑entry.
• The label had faced layoffs, court restructuring and judicial liquidation before being partially acquired by Groupe Beaumanoir about a year ago.
• Beaumanoir says it is folding Jennyfer into Vib's multibrand offer to broaden the chain's age reach and to help Vib's aim for a symbolic €1 billion turnover.
• The group also plans to roll Naf Naf into roughly 300 La Halle stores for the back‑to‑school period as part of the same multibrand push.
• Analysts and commentators note the revival depends on Beaumanoir's financial backing because low clothing spending, high rents and resale platforms such as Vinted make independent recovery difficult, while consumers will now find Jennyfer through fewer physical outlets and online rather than a large standalone store network.