Overview

• The Tribunal de commerce de Bobigny has ordered judicial liquidation for Jennyfer, with business operations extended until May 28 to review any acquisition offers.
• The decision jeopardizes 999 jobs, drawing criticism from labor unions, which accuse management and the state of neglecting workers' protections.
• Jennyfer’s financial collapse is attributed to rising costs, inflation, declining consumer spending, and competition from ultra-fast fashion platforms like Shein.
• This marks another casualty in France's struggling prêt-à-porter sector, following similar fates for brands like Camaïeu, Kookaï, and Kaporal.
• Founded in 1985, Jennyfer had attempted a rebranding and expansion strategy in 2024 but failed to stabilize its business amid ongoing sectoral challenges.