Jennifer Sey Launches XX-XY Athletics to Champion Women's Sports

The new athletic brand aims to protect female athletes and women's sports by opposing the inclusion of trans-identified males in women's competitions.

Jennifer Sey, former Levi's executive, introduces XX-XY Athletics, the first athletic brand dedicated to supporting female athletes against the inclusion of trans-identified males in women's sports.
The brand's launch is a response to concerns over fairness and safety in women's sports, amidst growing debates on the inclusion of transgender athletes.
XX-XY Athletics gains support from notable women's and free speech advocates, aiming to make a significant impact in the athleticwear market.
Sey's venture is driven by her personal experiences in gymnastics and corporate America, highlighting a commitment to truth and fairness.
The brand's mission resonates with a majority of Americans, according to Gallup, and seeks to inspire action through high-quality athletic apparel.