Jennifer Lopez Shifts Tour to Greatest Hits Amid Ticket Sales Slump

In response to low ticket sales and the underperformance of her latest album, Jennifer Lopez rebrands her tour to focus on career-spanning hits.

Jennifer Lopez rebrands her North American tour from 'This Is Me...Now' to 'This Is Me...Live/The Greatest Hits' amid weak ticket sales.
The tour's pivot to a greatest hits format comes after the cancellation of seven dates and the low commercial performance of her latest album, 'This Is Me...Now'.
Lopez's latest album debuted at No. 38 on the Billboard 200, marking her lowest-charting studio album to date.
The rebranding is part of a $20 million self-financed multimedia project that includes two films alongside the tour.
Despite the tour and album's struggles, Lopez's film projects related to 'This Is Me...Now' have received positive reviews.