Overview

• Jennifer Lopez rebrands her North American tour from 'This Is Me...Now' to 'This Is Me...Live/The Greatest Hits' amid weak ticket sales.
• The tour's pivot to a greatest hits format comes after the cancellation of seven dates and the low commercial performance of her latest album, 'This Is Me...Now'.
• Lopez's latest album debuted at No. 38 on the Billboard 200, marking her lowest-charting studio album to date.
• The rebranding is part of a $20 million self-financed multimedia project that includes two films alongside the tour.
• Despite the tour and album's struggles, Lopez's film projects related to 'This Is Me...Now' have received positive reviews.