Particle.news

Jennifer Lopez Fronts Zen Diamond’s Global Campaign Featuring Engagement-Ring Styles

The move draws scrutiny due to a reported $10 million fee that remains unverified.

Overview

  • Zen Diamond has officially named Lopez its global ambassador and is promoting the campaign across the brand’s social media.
  • Campaign images show her modeling multiple diamond pieces, including prominent engagement-ring designs styled in black and white gowns.
  • Page Six cites an anonymous source claiming Lopez was paid $10 million for the deal, a figure the outlet framed as below her past endorsement paydays.
  • Zen Diamond chairman Emil Guzelis praised Lopez in a statement, while her representative did not respond to requests for comment.
  • Coverage also notes her four past marriages and reports she recently earned about $2 million for a performance at a wedding in India.