Overview
- Jennifer Lawrence, who joined Instagram on Wednesday, September 9, opened a verified account that had not posted to the grid but drew rapid attention.
- She chose the handle @jlaw after finding the username @jenniferlawrence already in use and noted that fact in her profile bio.
- The account accumulated hundreds of thousands of followers within hours and showed early follows of several high-profile collaborators and acquaintances.
- Lawrence has long said she avoided public social media, including a 2014 BBC Radio 1 comment about never joining Twitter, but her new account could let her control how she promotes work.
- The move follows a wider trend of celebrities adopting official platform accounts to reach fans directly and could affect how Lawrence times promotions for films that media outlets have linked to her in unconfirmed reports.