Overview

• The Instagram Reel, created for a Weleda cooperation, showed her young son partially nude in the shower or in diapers while she appeared in a bikini.
• A wave of critical comments over three days followed, with the account problematisch.babe and other public figures denouncing the post.
• Lange deleted the video and posted an Instagram statement saying feedback prompted her to rethink how she features her child in advertising contexts.
• She stressed that Weleda did not brief or dictate the video and that the portrayal was entirely her decision.
• Coverage notes continuing public debate about child privacy in influencer marketing, and no brand comment has been reported.