Overview

• The limited Craven-Proof Edition of The Primal of Blood and Bone is now available through HellmannsCravenProof.com.
• Copies are printed with garlic-infused ink marketed to repel the series’ vampiric Craven.
• In-store buyers at Miss Willa’s Bookshop in Charles Town, West Virginia receive a complimentary bottle of Hellmann’s Garlic Aioli while supplies last.
• Jennifer L. Armentrout says she helped shape the edition and confirms the books actually smell like garlic.
• Hellmann’s cites a strategy to reach BookTok by fusing flavor with storytelling, supported by campaign recipes for book clubs.