Overview

• Jennie Garth debuted the campaign on May 29, showcasing ThirdLove’s first temperature-regulating intimates infused with volcanic minerals.
• The heat-reactive fabric is engineered to evaporate sweat before it starts, offering comfort during hot flashes and long travel days.
• Garth posted campaign photos on Instagram, saying she’s never felt more confident or comfortable in her skin at 53.
• Her role in the campaign underscores her commitment to body positivity and openness about navigating menopause challenges.
• The launch follows her 2024 debut of Me by Jennie Garth with QVC, a clothing line she co-creates with her daughter, Lola.