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Jennie Garth Debuts First Underwear Campaign at 53 for ThirdLove’s New Temperature-Regulating Line

The campaign underscores how she embraces body changes by showcasing ThirdLove’s menopause-friendly, heat-reactive intimates.

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Overview

  • Garth launched her first-ever underwear campaign with ThirdLove on May 29 and shared her excitement and confidence on Instagram.
  • ThirdLove’s new intimates feature volcanic mineral-infused fabric that reacts to body heat and humidity to evaporate sweat before it starts.
  • She praised the brand’s support for women through every phase of life, drawing on her own openness about menopause struggles.
  • This project follows her 2024 rollout of Me by Jennie Garth on QVC, where her daughter Lola serves as her second-in-command.
  • Garth credits her dedicated weightlifting and workout routine with keeping her muscles strong and maintaining bone density amid menopause changes.