Overview

• On July 24, during Today With Jenna & Friends, Hager uttered the expletive “a--hole” while recounting a family anecdote about co-host Willie Geist’s son
• Producers immediately intervened on-air and Geist reminded her that expletives are prohibited on NBC morning broadcasts
• Hager then apologized on camera, covering her face and saying she felt shame and feared repercussions from network leadership
• Media coverage has linked this incident to previous profanity breaches on Today by Savannah Guthrie in 2018 and Tyra Banks in April 2025
• No formal disciplinary action has been announced as reporting turns to the broader challenge of balancing live spontaneity with strict broadcast standards