Overview

• On July 17 Sims joined PGA Tour partners Presleigh Schultz, Juju Chan and Alayna Finau for a viral dance and lip-sync reel at Royal Portrush, choosing to align with PGA WAGs over LIV Golf counterparts.
• She leveraged her VIP clubhouse access to film behind-the-scenes content that has drawn significant social media attention.
• Sims shared family moments exploring Dunluce Castle with her son, integrating her role as a mother into her influencer persona.
• Her ongoing social media hustle reinforces her brand as a fashion influencer and entrepreneur with investments in ventures such as DIBS Beauty and Personal Day skincare.
• Her visible presence alongside PGA Tour circles has fueled speculation about Brooks Koepka’s potential return to the PGA Tour.