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18h ago

Jen Psaki’s ‘The Briefing’ Posts Modest Gains but Trails Fox and CNN in Key 25–54 Demo

An 8 percent rise in average viewers did little to close the gap with Fox’s Hannity as well as CNN’s The Source in the advertiser-coveted 25–54 demographic.

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Overview

  • Psaki took over MSNBC’s 9 p.m. ET Tuesday–Friday timeslot on May 6 after RachRachel Maddow Show reverted to a Monday-only schedule.
  • The Briefing with Jen Psaki averaged 1.1 million viewers from May 6 through July 3, a 44 percent decline from the 1.8 million Rachel Maddow and Alex Wagner drew earlier this year.
  • It attracted just 90,000 adults aged 25–54, lagging behind Fox’s Hannity at 344,000 and CNN’s The Source at 108,000 in the same slot.
  • The show still outpaced CNN’s The Source in total viewership, averaging 1.1 million versus 543,000 viewers.
  • June brought an 8 percent boost in total audience and a 17 percent rise in 25–54 viewers, positioning The Briefing as MSNBC’s second-ranked program in that demographic.