Overview
- Jellycat opened the new Experience at KaDeWe in Berlin on Monday, August 17, 2026, and roughly 100 people queued before doors opened for the launch.
- The fourth Experience space recreates a fairground with four stall-style booths where staff theatrically present items — for example pretending to grill a plush bratwurst or spritz cream on a plush iced coffee — before packaging purchases.
- The Berlin site, which the company says is its largest Experience worldwide and its first in Germany, requires visitors to book timed entry online to manage demand.
- The products on offer are food-themed ‘Amuseables’ such as a plush bratwurst with a hat, a cotton-candy-on-legs and a fluffy iced coffee, which are popular with adult collectors who showcase finds on TikTok and Instagram.
- The KaDeWe opening is part of Jellycat’s wider experiential retail push after locations in Paris, London and New York and follows earlier collectible-plush hypes like Pop Mart’s Labubu and the recent Diddl revival, a pattern that could keep driving limited drops, queues and social-media buzz.