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Jellycat Opens Permanent Shop-in-Shop at Nordstrom’s Chicago Flagship

The in-store destination debuts a Nordstrom-only Carrot Cake plush for collectors seeking scarce pieces.

Overview

  • The shop opened Tuesday at 11 a.m. CT inside Nordstrom’s Michigan Avenue flagship under the “Road Trip to Joy” banner.
  • The installation builds on Nordstrom’s early support of Jellycat, emphasizing an immersive, curated selection of popular characters.
  • A Nordstrom-exclusive Carrot Cake plush headlines the launch, described by the companies as a whimsical treat.
  • The Chicago location is described as the only official Jellycat store in the U.S. besides FAO Schwarz’s diner experience in New York.
  • The assortment includes many hard-to-get or retired items, including the pickle, croissant, and basketball, appealing to dedicated fans.