Jeffrey Katzenberg Predicts AI Could Lower Animation Costs by 90%, Displacing 90% of Artist Jobs

DreamWorks Founder Advocates AI as Creative Tool in Animation, Implying Drastic Job Losses While Also Highlighting New Roles for Creatives in Navigating AI Solutions.

• Jeffrey Katzenberg, the founder of DreamWorks, predicts that generative artificial intelligence could reduce the cost of creating animated films by 90%, causing a significant disruption in the media and entertainment industries.
• At the Bloomberg New Economy Summit in Singapore, Katzenberg argued that AI would become a tool embraced by creative people. He compared its potential influence to previous technological advancements like the pen, the paintbrush, the printing press, the camera, and the movie camera.
• Despite the drastic potential job losses in animation, Katzenberg highlighted the emergence of new roles within the industry, requiring artists to navigate and utilize the AI technology creatively.
• While AI will significantly streamline the production process, Katzenberg emphasizes that the conception and development of original ideas will still rely on human creativity.
• Drawing from his extensive experience in the animation industry, Katzenberg contrasts the current situation with 'the good old days' when it took 500 artists the span of five years to produce a world-class animated movie. He predicts that AI will cut this down to just 10% of that.

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