Overview

• Jefferies analyst Edison Lee predicts a $50 increase for each iPhone 17 model to help offset rising component costs and China tariffs.
• A 9to5Mac report indicates the base iPhone 17 could remain at $799, leaving the Slim, Pro and Pro Max variants subject to the full $50 bump.
• Under the projection, the iPhone 17 Pro would start at about $1,049 and the Pro Max at roughly $1,249.
• Jefferies maintained a Hold rating on AAPL stock after citing strong Q2 2025 iPhone sales and a 22% year-on-year equipment growth at U.S. carriers.
• Apple has not confirmed any pricing changes and is expected to unveil official costs at its annual September launch event.