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Jeff Shell Endorses Ending of Colbert’s Late Show and Reaffirms CBS’s 10 P.M. Dramas

Shell pointed to YouTube’s low ad payouts for late-night clips as a huge problem for traditional formats

Overview

  • Shell supported CBS’s May 2026 cancellation of The Late Show with Stephen Colbert, saying late-night economics are broken.
  • He noted that about 80 percent of late-night viewership now occurs on YouTube where ad revenue amounts to 45 cents on the dollar.
  • Despite earlier discussions about dropping the slot, Shell declared CBS’s 10 p.m. hour “healthier” than competitors and off limits for now.
  • George Cheeks and other executives argue that 10 p.m. dramas like Elsbeth and Boston Blue deliver strong linear ratings and feed Paramount+.
  • The Skydance–Paramount merger has intensified scrutiny over editorial independence, but coverage now centers on network strategy and financial sustainability.