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Jeff Bezos to Sell Up to $5 Billion in Amazon Stock Under New Trading Plan

The Amazon founder's SEC-approved plan will offload 25 million shares by May 2026, continuing his strategy of funding ventures like Blue Origin and The Washington Post.

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Jeff Bezos-led Amazon still owns more than 926 million shares of Amazon, or just less than 9% of the business's total stock.
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Overview

  • Jeff Bezos disclosed a new SEC Rule 10b5-1 trading plan to sell up to 25 million Amazon shares, valued at approximately $4.8–5 billion, by May 29, 2026.
  • The plan, adopted in March 2025, ensures compliance with insider trading regulations by automating stock sales under pre-set conditions.
  • This marks Bezos’ second major sale in two years, following a $13.5 billion stock divestment in 2024, which included selling 50 million shares in February of that year.
  • Proceeds from the sale are expected to support Bezos’ non-Amazon ventures, including his space exploration company Blue Origin and ownership of The Washington Post.
  • The announcement coincides with Amazon’s Q1 2025 earnings report, showing 9% revenue growth to $155.7 billion, despite challenges from new trade tariffs.