Jeff Bezos Reshapes Blue Origin with Amazon's Hard-Charging Culture

The space company adopts longer hours, leadership changes, and aggressive goals to compete with SpaceX after years of delays.

Jeff Bezos has introduced Amazon's demanding corporate culture to Blue Origin, including a 50-hour workweek and stricter performance tracking.
Blue Origin has appointed several former Amazon executives, including CEO Dave Limp, to streamline operations and increase efficiency.
In February, 10% of Blue Origin's workforce was laid off, following the company's first successful orbital rocket launch in January 2025.
Blue Origin remains far behind SpaceX, which has achieved orbit over 450 times compared to Blue Origin's single success.
The company plans to accelerate its launch schedule and is preparing to send its first all-woman crew into space this spring, including notable public figures.