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5d ago

Jeff Bezos-Backed Slate Auto Teases Customizable $25,000 Electric Vehicle

The startup's guerrilla marketing campaign features Transformer-inspired show cars ahead of its April 24 unveiling in Long Beach.

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Slate $25,000 EV from Amazon CEO Jeff Bezos
Slate, a Jeff Bezos-backed EV firm, is testing its Transformer-style cars in California.

Overview

  • Slate Auto, supported by Jeff Bezos and other investors, plans to disrupt the EV market with a modular, customizable electric vehicle priced at $25,000.
  • The Michigan-based startup has been operating in stealth since 2022 and is set to reveal its “Blank Slate” concept at an invite-only event on April 24 at Long Beach Airport.
  • Guerrilla marketing efforts include parking non-functional, Transformer-style show cars wrapped as fake businesses on California streets to build anticipation.
  • The company has secured over $100 million in funding, with investors including Guggenheim CEO Mark Walter, as it aims to make EVs more affordable and adaptable.
  • While Slate has demonstrated the vehicle's customization potential, key specifications remain undisclosed ahead of the upcoming launch.