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Jeep Launches Yearlong Wrangler Drops, Debuts Moab 392 With $20,000 Price Cut

Monthly limited runs with AI promotion aim to lower costs, preserve V8 availability, rebuild value perception.

Overview

  • The first model, the 2026 Wrangler Moab 392, pairs a 6.4‑liter HEMI V8 rated at 470 hp and 470 lb‑ft with an MSRP of $79,995 plus $1,995 destination, roughly $20,000 below the 2025 Rubicon 392.
  • Jeep’s Twelve 4 Twelve, also billed as Operation Airdrop, will reveal a limited‑edition Wrangler on the 12th of each month for the next year, using AI‑generated visuals from 1986 Studios for social promotion.
  • CEO Bob Broderdorf said customer demand kept the V8 in the lineup, and that Jeep reduced standard content on the Moab 392 to lower price and enable broader availability.
  • The Moab 392 features off‑road hardware including a dual‑mode exhaust, cold‑air hood intake with water separator, 17‑inch beadlock‑capable wheels on 35‑inch tires, 4.56 gearing, and a 2.72:1 Selec‑Trac transfer case.
  • For 2026, all Wranglers get a new door hinge system designed for quicker door removal, with no Hurricane engines added and the 4xe plug‑in hybrid still paused as a large recall fix is finalized.