Overview
- Jeanswest acknowledged using generative AI for website and social content and said it will listen to feedback and refine its approach.
- Instagram, Reddit and TikTok users mocked the posts as "garbage" and "AI slop," with some calling for those who approved the content to be fired.
- Criticized visuals included blurry, poorly defined figures, distorted limbs and an image depicting two neighboring stores both labeled Jeanswest.
- A 9News review noted that product images on the site appear to be genuine rather than AI-generated.
- Retail and marketing specialists called the execution misleading and a cautionary case for AI governance, highlighting trust risks even as brands pursue AI for efficiency.