Overview
- Joybuy, owned by Chinese e‑commerce giant JD.com, has quietly rolled out a French site in a test phase after launches in Germany, the UK and Belgium.
- The platform lists a broad assortment spanning electronics, household goods and groceries, including well‑known European brands such as Dyson, Pampers, Ariel, Milka and Barilla.
- JD.com’s European logistics network—about 30 warehouses including a site in Val‑d’Oise—supports promises of fast delivery, in some cases within 24 hours.
- French merchant groups publicly denounce the arrival as unfair competition, urging government action to protect domestic retailers and jobs.
- The government announced a plan for a €2 charge per item shipped from outside the EU, a measure Joybuy could partly sidestep by fulfilling orders from EU warehouses, while JD.com’s reported €2.2 billion bid for Ceconomy would deepen its footprint through Fnac Darty’s shareholder base.