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JD.com Tops Q3 Revenue Forecasts as Investments Weigh on Profit and Shares Jump

Heavy spending on expansion, promotions, and new services compressed margins.

Overview

  • The company reported 299.1 billion yuan in revenue, up 14.9% year over year and ahead of analyst estimates.
  • Net income fell to 5.3 billion yuan from 11.7 billion a year earlier, while adjusted profit of 5.8 billion yuan beat the 4.23 billion forecast.
  • Marketing expenses rose 110.5% to roughly $3.0 billion, pushing operating margin to negative 0.4% and adjusted operating margin to 0.1%, as JD Retail held a 5.9% margin.
  • Annual active customers surpassed 700 million in October with higher shopping frequency, and the food-delivery unit grew orders while requiring less sequential investment thanks to improving unit economics.
  • Government appliance trade-in subsidies bolstered sales on the platform, and U.S.-listed shares climbed nearly 5% in premarket trading.