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JD.com Teams With GAC and CATL to Launch Mass‑Market EV Exclusively for 11.11

JD.com frames the project as retail‑led, with GAC handling production and CATL supplying battery‑swap technology.

Overview

  • JD.com announced the three‑way project at its Oct. 14 11.11 launch event, opening preorders and test‑drive reservations in the JD app.
  • The vehicle will be unveiled during the 11.11 period and sold exclusively on JD.com, with the platform overseeing sales and service integration.
  • The partners defined roles clearly: GAC leads manufacturing and R&D, CATL’s Times EV Services provides batteries and swap solutions, JD.com contributes user insights and data modeling.
  • Official specifications and pricing have not been released, though Chinese media report an estimated 100,000–120,000 yuan price range and a GAC Aion swap model using CATL’s ‘Chocolate’ system, which has not been confirmed.
  • The move extends JD.com’s auto ecosystem from retail into upstream product creation, a model analysts contrast with Huawei’s technology‑centric approach.