JD.com Surpasses Q1 Expectations with Strategic Price Cuts

The Chinese e-commerce giant's focus on lower prices and promotions drives revenue growth and user engagement.

JD.com reported a 7% increase in first-quarter revenue to CNY260 billion, beating analyst estimates.
The company's adjusted earnings per ADS were 5.65 yuan, surpassing forecasts.
Sales in JD Retail and JD Logistics divisions showed significant growth, while the New Businesses segment saw a decline.
CEO Sandy Xu credited improved user experience for the rise in active users and engagement.
JD.com repurchased shares worth $1.3 billion, reflecting its commitment to returning value to shareholders.