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JD.com Launches JoyExpress Beta in Europe With Same-Day Delivery Pledge

The beta network backs JD’s Joybuy marketplace, signaling a push to transplant its company-run logistics model to Europe.

Overview

  • JoyExpress is live in test mode across the UK, France, Germany and the Netherlands, operating from more than 60 depots with same-day or next-morning service in metropolitan areas.
  • The service initially supports JD.com’s Joybuy marketplace, which remains in beta with an official European launch targeted for March.
  • Early German coverage centers on dense urban regions, including Cologne and Düsseldorf in North Rhine-Westphalia, the greater Frankfurt/Gießen area in Hesse, and parts of Baden-Württemberg.
  • A mixed fleet of trucks, vans and e-cargo bikes handles last-mile delivery, with select cities offering delivery and installation for large household appliances.
  • JD.com plans to open the network to external partners, positioning JoyExpress against Amazon’s logistics and carriers such as DHL, with industry observers linking the buildout to JD’s MediaMarktSaturn ambitions.