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4h ago

JD Sports to Launch One-Click Shopping Inside AI Assistants in U.S.

JD pairs commercetools with Stripe to connect AI searches to secure one-click checkout.

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Clothes hangs on JD hangers on a clothing rack at the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30, 2024. REUTERS/Hollie Adams/File Photo
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Overview

  • The U.S. launch will start in the coming months on Microsoft Copilot, with planned extensions to Google Gemini and OpenAI ChatGPT.
  • JD says it will be the first retailer to use commercetools and Stripe’s Agentic Commerce Suite to enable in-app purchasing.
  • The company frames the move as part of its Beyond Physical Retail strategy to meet customers where they already research products in AI apps.
  • The United States is JD’s largest market, accounting for more than 40% of group sales across JD, DTLR, Shoe Palace and Hibbett.
  • JD has replatformed its U.S. e-commerce on commercetools and plans UK and European rollouts in 2026, with wider expansion paced to local AI regulations.