JD Sports Reports Record Sales Despite Market Challenges

The retailer's multi-brand strategy and strong global presence help it overcome disruptions and weather-related setbacks.

JD Sports achieved record revenues of £5 billion ($6.6 billion) in the first half of 2024, a 5.2% increase from the previous year.
The company's profit before tax rose by 2% to £405 million, with a full-year profit forecast between £955 million and £1.035 billion.
Acquisition of U.S. sportswear retailer Hibbett expanded JD Sports' global footprint to 4,506 stores, enhancing its position in North America.
Despite poor UK sales due to bad weather and supply chain disruptions, strong performance in Europe and the U.S. offset these challenges.
JD Sports' multi-brand approach, featuring brands like Nike, Adidas, and HOKA, has been key to its resilience in a volatile market.