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JD Sports Reports Profit Drop, Raises Dividend Despite US Tariff Concerns

The retailer posted 12% revenue growth but warned that new US tariffs could impact costs and consumer demand.

JD Sports’ full-year results showed pre-tax profits had fallen 11.8 per cent to £715 million in the year to February
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Overview

  • JD Sports' pre-tax profit fell 2.9% to £923 million, attributed to investments in infrastructure, acquisitions, and cybersecurity.
  • Revenue grew by 12% to £11.45 billion in the year ending February 2025, driven by European and North American demand.
  • The company increased its full-year dividend by 11% to £52 million and announced a £100 million share buyback program.
  • New US tariffs introduced by President Trump could raise costs for American consumers and potentially dampen demand, with JD Sports working to diversify its supply chain and control costs to mitigate the impact.
  • First-quarter trading for the new financial year has aligned with expectations, despite ongoing market volatility and competitive pressures from brands like On Running and Hoka.