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JD Sports Launches Another £100m Buyback Despite First-Half Sales Slip

Management signals confidence with a fresh £100m repurchase alongside steady profit guidance.

Adidas sneakers are seen on display at the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30. REUTERS/Mina Kim/ File Photo
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JD Sports said it’s watching US tariffs carefully
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Overview

  • Like-for-like sales fell 2.5% in the 26 weeks to August 2, while organic revenue rose 2.6%; the second quarter saw a 3% like-for-like decline and 2.2% organic growth.
  • UK trading weakened sharply with like-for-like sales down 6.1% in the second quarter, taking the first half to down 3.3%, while Europe softened and Asia edged higher in the quarter.
  • North America’s trend improved, with like-for-like sales down 3.8% for the half and narrowing to a 2.3% decline in the second quarter on better newer-footwear launches.
  • Full-year pre-tax profit is expected to land in line with market forecasts of about £885 million, and the company remains cautious on consumer finances and the footwear product cycle.
  • JD said direct effects from new US tariffs are not material, it is monitoring indirect supplier impacts, and it will provide a further update with half-year results on September 24; shares rose roughly 4% after the update.