Particle.news
Download on the App Store

JD Sports Cuts Profit Outlook After Q3 Sales Slide

Management cites a pullback by 16- to 24-year-olds driven by sagging consumer confidence.

Overview

  • JD now expects full-year underlying pre-tax profit at the lower end of market forecasts (£853m–£888m), down from £923m last year.
  • Like-for-like sales fell 1.7% in Q3; the UK was weakest at -3.3%, North America declined 1.7%, Europe 1.1%, and Asia Pacific grew 3.9%.
  • The retailer links softer demand to rising youth unemployment and volatile sentiment, with ONS data showing 946,000 NEETs aged 16–24.
  • Promotions squeezed margins by 30 bps excluding acquisitions (40 bps group-wide), and unseasonably warm September weather hit UK clothing and outdoor ranges.
  • Shares fell more than 6% after the update, as analysts flagged the need for stronger product cycles and noted JD’s heavy exposure to Nike.