Overview
- 7Fresh Coffee is officially live in Beijing with a stated pace of opening 3–5 new stores each week and a goal of covering major districts by year-end.
- The brand emphasizes using only fresh milk, and early listings on JD Waimai show subsidized prices with many drinks under 10 yuan after discounts, while other platforms show limited or test-only availability.
- Expansion follows a partner model requiring about 10 square meters of space, a 10,000 RMB renovation fee and a 100,000 RMB deposit, with JD handling hiring, management and daily operations.
- The independent JD Waimai app is now live as a one-stop local-life platform that integrates food delivery, on-demand retail, travel and shopping, and it is connected with JD’s main app.
- AI-driven JD Dianping and the JD TrueRank list are online with a pledge to never commercialize the services, and Liu Qiangdong set a 5% net-profit ceiling for the delivery unit.