Overview
- On Nov. 17, conservative commentator Juanita Broaddrick questioned on X whether men would wear J.Crew’s $168 pink wool pullover.
- Her post drew hundreds of thousands of views and thousands of comments, with many MAGA-aligned users labeling the design feminine or emasculating.
- Rep. Tim Burchett (R-TN) amplified the criticism with a mocking repost, as others shared memes featuring Democratic politicians.
- Some commenters and at least one J.Crew site reviewer defended the item, rejecting claims that the sweater undermines masculinity.
- J.Crew has not issued a public response, and reporters note the uproar fits a broader pattern seen in past retailer flare-ups such as Target’s curtailed LGBTQ-themed line last year.