JCPenney and SPARC Group Merge to Form Catalyst Brands

The new retail conglomerate combines six iconic brands under a $9 billion portfolio, aiming to revitalize mall staples and expand consumer reach.

Catalyst Brands unites JCPenney with SPARC Group's portfolio, including Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, and Nautica.
The merger launches with $9 billion in annual revenue, 1,800 store locations, 60,000 employees, and $1 billion in liquidity.
Marc Rosen, former CEO of JCPenney, will lead Catalyst Brands, with three brand CEOs overseeing individual banners.
The company plans to leverage data and AI to enhance supply chain management, unify loyalty programs, and create personalized shopping experiences.
Catalyst Brands has sold U.S. operations of Reebok and is exploring strategic options for Forever 21's operations, signaling a focus on its core portfolio.