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JBL Launches Grip, a Can-Size Rugged Bluetooth Speaker With AI Sound Boost

Preorders open at $99.95 with a wider release on September 28.

Overview

  • Announced at IFA 2025, the 16W speaker targets grab-and-go use in a seltzer-can form factor.
  • Rated IP68 for water and dust resistance with drop protection, it includes a rope loop for hanging on gear.
  • Battery life is listed at up to 12 hours, with Playtime Boost adding roughly two more.
  • A pair can link for stereo, while Auracast enables multi-speaker connections.
  • Back-panel ambient lighting is customizable in the JBL Portable app, and JBL cites recycled plastic with FSC-certified packaging.