JBL Flip 7 Debuts with Enhanced Durability, AI Audio, and Lossless Playback

The portable Bluetooth speaker features upgraded bass, longer battery life, and sustainable materials, available for pre-order at $150.

The JBL Flip 7 offers improved durability with an IP68 rating, making it waterproof, dustproof, and drop-resistant up to 1 meter.
New AI Sound Boost technology analyzes audio in real-time to optimize sound quality while minimizing distortion.
The speaker supports lossless audio playback via USB-C, though this feature will be enabled through a future firmware update.
Battery life is extended to 14 hours, with an additional 2 hours available using the Playtime Boost feature that disables EQ for efficiency.
Pre-orders for the $150 Flip 7 are open now, with shipments starting April 6 in six color options and sustainable materials used in its design.