Overview
- Jazwares announced an official licensing partnership with Sony Pictures Animation to produce plush based on Netflix’s KPop Demon Hunters.
- The first releases are a 12-inch Derpy priced at $19.99 and an 8-inch Sussie priced at $14.99.
- Preorders opened Dec. 4 on Squishmallows.com while supplies last, with shipments slated for May 2026.
- A wider 2026 rollout will introduce additional Squishmallows, BumBumz and other plush at U.S. and global retailers.
- Momentum for the franchise includes 325 million views in 91 days on Netflix and multiple Billboard Hot 100 No. 1 songs, following a Mattel HUNTR/X doll set that sold out in November.