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Jay‑Z To Headline Super Bowl Halftime Show

The NFL framed the pick as a fulfillment of a long-running production deal with Roc Nation emphasizing publicity as performers' compensation.

Overview

  • The NFL announced Tuesday that Jay‑Z will headline the Super Bowl halftime show on February 14, 2027 at SoFi Stadium in Los Angeles.
  • This will be Jay‑Z’s first time performing the halftime show even though his company Roc Nation has produced the event under a multi-year deal with the league.
  • The league reiterated that artists do not receive a performance fee and instead gain massive promotional exposure from the global television audience.
  • The NFL highlighted Jay‑Z’s 30th‑anniversary Reasonable Doubt concerts and a year of sold‑out dates as part of the rationale for selecting him.
  • The NFL has not confirmed whether guest artists or co-headliners will join the set, leaving the final creative lineup and tone of the show open ahead of February.