Jayson Tatum Joins Coach as Global Ambassador for Spring 2024

The collaboration emphasizes authenticity and self-expression, aligning with Tatum's personal style and community efforts.

Jayson Tatum, Boston Celtics forward, has been named Coach's newest global ambassador, spotlighting the brand's Spring 2024 watches and sunglasses.
The partnership, part of Coach's 'Courage to Be Real' campaign, emphasizes authenticity and self-expression, aligning with Tatum's personal style and community commitment.
Tatum's style, described as 'forever changing' yet rooted in his St. Louis origins, reflects his journey of resilience and ambition.
The collaboration includes Tatum showcasing Coach accessories during NBA game-day tunnel walks, further blending sports with fashion.
Through his foundation, Tatum aims to empower St. Louis youth, echoing Coach's mission of confidence and authentic self-expression.