Overview

• Jayne Hrdlicka has been appointed as the next chief executive of Endeavour Group, Australia’s largest liquor retail and hospitality business.
• Hrdlicka’s tenure will begin on January 1, 2026, following the interim leadership of executive chairman Ari Mervis.
• She brings extensive experience, having previously led Virgin Australia through a turnaround and a partnership with Qatar Airways.
• Hrdlicka has a long-standing connection to Endeavour, having worked on its early liquor strategy as a Woolworths consultant and later as a Woolworths board member.
• She expressed enthusiasm about working with Endeavour’s 30,000 employees and driving the company’s future growth.